BRITISH HEART FOUNDATION X NIKE
THE SPORTVERTISING HACK
Most people think that cardiac arrest only affects the old and unhealthy, but this is not the case.
As we all saw with Eriksen in the Euros, even the healthiest are at risk.
To raise awareness of this, we'll show unexpected collapses of athletes in the most unexpected of places: Nike commercials.
We'll collaborate with Nike to hijack one of their existing or upcoming commercials.
Using pickup shots, we'll edit in unexpected endings of healthy athletes suddenly collapsing from cardiac arrest.
We'll also hack Nike shop display windows with collapsed mannequins.