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(d&ad new blood        )

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BURGER KING
THE TARGETED WHOPPER

We preemptively predicted a huge social media trend over 14 months in advance. We knew AI software Dall-e would blow up as a piece of fun consumer tech, and suggested Burger King be the first to use it to make ads. We wanted to spark a debate on data privacy by creating hyper-personalised, fresh-to-order advertising...

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