(student work)

CANCER RESEARCH UK
DO NOTHING FOR CANCER

Charities always ask you to do so much for them.
What would happen if a charity asked you to do nothing instead?

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People get sponsored to do nothing on Instagram, and run 0km runs on STRAVA.

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We'll release a charity wristband.

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You'll be able to add nothing to your order on UBER Eats.

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A silent Charity single will make it to number 1.

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We also auctioned off the world's first 'nothing' NFT – just a single, blank pixel.

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