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Coors Light: Coaster Mode

The brief: Get people to put down their phones and drink Coors Light instead.
The solution: Your phone is not a phone but a coaster for Coors Light beer. 

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Put down your phone and whack a beer on top of it.

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The coaster mode app is activated by recognising the Coors Light logo.

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Coaster Mode is customisable with your favourite chill-out playlists & podcasts.

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Notifications are silenced and automatic replies let your friends know when you’re coasting.

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In Social Coaster Mode, picking up your phone means picking up the tab. Strobe Coaster Mode lets you turn any meetup into a party.

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Filters for TikTok and Instagram allow you to shoot content from the Coaster Mode perspective.

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The best submissions will bag a spot in the Coaster Mode Hall of Fame, and receive a free six-pack of Coors Light.

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A limited-edition waterproof phone case, which also keeps your beer chilled for longer.

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