Hitachi 'Racing to Zero'

Our first advert out of ad school is the world's first Carbon Zero advert made for Hitachi.

Created whilst we were working at Mamapool, it's directed by Ivan Bird with a VoiceOver read by Sir Sam Mendes (written by us).
The idea was simple: instead of talking about Carbon Zero, let's do Carbon Zero.


Behind The Scenes

Find out more about the project here.